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Kim Kardashian’s viral Skims flop was an insult to shoppers — Target’s $20 Ultimate Beauty Calendar is the ultimate revenge buy

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Kim Kardashian’s viral Skims flop was an insult to shoppers — Target’s $20 Ultimate Beauty Calendar is the ultimate revenge buy

Holiday advent calendars used to be a genuine treat: a clever way to score full-sized products and luxury formulas for a fraction of the price.

Somewhere along the way, though, the beauty industry lost its mind. What was once a win for shoppers has morphed into a triple-digit cash grab, stuffing oversized boxes with low-effort filler behind insulting price tags.

If you spent any time on TikTok recently, you saw the boiling point firsthand. Shoppers paid an eye-watering $148 for Kim Kardashian’s Skims advent calendar, only to unwrap bobby pins, a keyring, and loose bra straps. The backlash was so brutal that Skims had to issue full refunds.

It laid bare the entire advent calendar grift: glossy marketing and faux-luxury packaging designed to offload cheap junk-drawer filler to unsuspecting shoppers. Which is why I’m sprinting to buy Target’s $20 Ultimate Beauty Advent Calendar before it inevitably sells out.

Instead of throwaway junk, Target packed the box with genuine, everyday essentials. You get a four-piece haul from drugstore powerhouse e.l.f. —featuring a matte grip primer, a peach liquid blush, a liquid highlighter wand and a plumping lip pen.

The Ultimate Beauty Calendar: $20
Target’s $20 Ultimate Beauty Advent Calendar packs $90+ worth of viral hits from e.l.f., Supergoop!, and Essence into 11 genuine essentials. Grab it before it sells out.View Deal

, alongside a viral peel-off lip stain, lip butter, reusable makeup remover cloth, a lip charm, and even a 6-pack of debloat probiotic gummies (courtesy of Kourtney Kardashian’s Lemme, adding a delicious layer of irony).


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