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Jon Miller On AI And The Future Of Marketing Automation via @sejournal, @hethr_campbell

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Jon Miller On AI And The Future Of Marketing Automation via @sejournal, @hethr_campbell

Is your marketing automation platform helping you grow, or making it harder to adapt? Jon Miller, co-founder of Marketo, Engagio, and Phave, joined me on the SEJ Podcast to discuss where he believes legacy marketing systems fall short and how AI could change the way B2B teams work.

In our conversation, Miller explained why individual leads and company accounts can miss the complexity of buying groups, how campaign queues and extra tools can signal gaps in your platform, and the difference between AI that builds rules-based workflows and AI that makes decisions. He also shares why marketers should review renewal dates early and think carefully before committing to a multi-year contract.

[00:40] Meet Jon Miller
[01:26] Why Miller Built Phave
[04:25] Rethinking The B2B Marketing Playbook
[06:11] Moving From Rules To AI Reasoning
[07:58] Why Buying Groups Matter
[09:40] Signs Your Marketing Stack Is Holding You Back
[12:47] AI That Builds Automation Versus AI That Is The Automation
[15:20] Reviewing Your Platform Before Renewal
[17:09] Where To Find Jon Miller

Heather Campbell: Thanks so much for joining us for today’s SEJ Podcast. I am your host, Heather Campbell, and I’ve got a guest who helped build the tools most of us have been running our marketing on for the last 20 years.

With me is Jon Miller . He is one of the people who invented the modern B2B marketing stack, and now he’s trying to replace it.


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