Intel and AMD have spent decades competing for the processors inside PCs and data centers, but the rivalry hasn't stopped the two companies from working together when their interests align. And now, Intel CEO Lip-Bu Tan has reportedly discussed potential areas of cooperation with AMD chief Lisa Su, adding another possible partnership to the mix as Intel tries to regain its footing in the semiconductor industry.
According to a recording (embedded below) of Tan’s October 24 fireside chat with Chinese American Semiconductor Professional Association (CASPA) President Jimmy Cheng, the Intel CEO outlined his plans to rebuild the company’s CPU business, develop chips tailored to specific customer workloads, and attract more customers to its foundry operations. However, Tan did not publicly detail the reported areas of potential cooperation with AMD CEO Lisa Su.
Intel has traditionally built its business around its own processor roadmaps, but Tan says the company needs to be more flexible as customers look for silicon designed for particular workloads. He pointed to Intel's Xeon processors as one area where that approach is changing, alongside continued development of GPUs and accelerators.
"We have to reclaim the leadership in CPU. That is something that I am very determined to do." Tan said.
He also described a change in how Intel approaches customization. "Intel is so proud they never want to modify for customer needs," he said.
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