Skipping down a red-carpeted Tudor-style staircase while balancing a delicate cup of tea, a red-haired man with a bob by the username of Duke of Ashcombe seems to be nothing more than ecstatic as a smiling woman sweeps in to join his dance in a video.

In another video, the same Duke swiftly skips alongside a windswept shore, still clutching to the same white teacup, with a caption reading “Dear Gentle Scroller.”

But despite the charming world-building of the account behind these videos, its content is not real. The videos are merely almost exact AI-generated replicas of content created by Kjetil Krogstad, a popular creator on Instagram

Since he began posting videos five years ago, Krogstad has amassed a following of 759,000 followers on Instagram who tune in to see him dance. His content is stylistically distinct: Krogstad mostly wears a dark suit with a white shirt and a red tie, holding a teacup and saucer set as a nod to the popular term “spill the tea.”

“I’ve had people remake my work and I love it, it’s amazing,” Krogstad tells Fast Company. “But then you suddenly have a very different ‘creator’ stealing my videos, turning it into AI videos. And I do find it very weird.”

Krogstad recently voiced his frustrations online, posting two videos, each featuring a recording of his own content and the AI-generated copy beside it, captioned “When is it inspiration? and When is it stealing?”

The response was overwhelming, with the videos receiving over 1 million views collectively, and with most users agreeing that the AI content was in fact a form of stealing.

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