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The iPhone 18 Pro is my Phone of the Year because it feels like the best of an ending era

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The iPhone 18 Pro is my Phone of the Year because it feels like the best of an ending era

In the year of the Samsung Galaxy Z Fold 8, Honor Robot Phone, and recently released iPhone Duo, it feels almost blasphemous to hand TechRadar’s Phone of the Year award to the iPhone 18 Pro at the TechRadar Product of the Year Awards 2026, but there is something quietly brilliant about Apple’s latest flagship.

Contrary to those aforementioned headline-grabbers, the iPhone 18 Pro is not a flashy product in almost any way. Heck, it even swaps the Cosmic Orange excitement of the iPhone 17 Pro for a more sophisticated, wine-tasting-in-Sonoma Burgundy shade, as if it wants to emerge from your pocket with as little fanfare as possible.

And yet underneath the iPhone 18 Pro’s muted exterior is a phone so consistently competent that it’s hard to find anything to complain about. Not only is it one of the best camera phones money can buy, but it also brings market-leading performance, a gorgeous OLED display, impressive battery life, and refreshing software simplicity to the table.

The iPhone 18 Pro’s well-roundedness is what makes it a cut above the rest. Sure, you’ll find larger camera sensors on the Samsung Galaxy S26 Ultra or bigger batteries in the Oppo Find X10 Pro Max and Xiaomi 17 Ultra . ). But if I had to recommend a phone that does everything at an 8/10-level or above, it’s the iPhone 18 Pro.



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