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I’m Baffled by Oppo’s Find X10 Pro Max, but I Love It Anyway

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I’m Baffled by Oppo’s Find X10 Pro Max, but I Love It Anyway

Oppo launched two excellent phones within six months of each other. I’m confused, but maybe you can figure it out.

It feels a bit weird to be writing about Oppo’s new Find X10 Pro Max flagship phone. I only reviewed the company’s last flagship, the Find X9 Ultra, back in June. But as the larger number in the name suggests, the X10 Pro Max is the first of Oppo’s next generation of Android phones, packing a whole suite of new tech, from fancy new camera sensors to the new MediaTek Dimensity 9600 Pro chip.

I’ve been testing it for the past week or so, and there’s no question it’s a powerhouse phone that’s well worthy of its flagship title. But I said much the same about the Find X9 Ultra, with both phones boasting incredible Hasselblad-branded camera setups and potent processors. Both also make use of detachable telephoto zoom lenses for shooting long-distance photos.

It’s not that I have any problem with the X10 Pro Max so far — it’s great in every respect — it’s just that I don’t know why it needs to exist so soon after the X9 Ultra debuted. I’ve already been quite vocal about companies launching new flagships every year and the X10 Pro Max doesn’t seem to have moved the story on all that much since the X9 Ultra. And at a starting price of £1,499 in the UK (roughly $2,010) the Pro Max costs roughly the same as the X9 Ultra, too.



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