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When a company enters a new product category, I’m always skeptical. As a Vitamix fan, a brand known for its blenders, I had reservations when I heard it was releasing its first cold-press juicer. Yet, I got a first look at the product and can safely say that this juicer lives up to the Vitamix name.

Announced on Monday and available for purchase on Oct. 15, the MaxExtract Cold Press Juicer uses slow-masticating technology to extract juice from fruits, veggies and leafy greens. 

Assembling the juicer took less time and effort than I expected. Then, all you have to do is chop your produce into 2-inch pieces, throw them into the juicer’s 5.3-inch hopper (which can hold a surprising amount of ingredients) and let the MaxExtract handle the rest in minutes. 

The light-up front dial makes it extra simple. Turn it to the on position to start the juicing process, to the off position when it’s done and reverse it when there’s a clog. However, I haven’t experienced a clog after making several batches of juice. 

The MaxExtract includes a pusher to push ingredients down, a cleaning brush, pulp and juice containers and two strainers: a fine-mesh for less pulp and smoother juice and an easy-clean for more pulp but an easier clean, as the name suggests. 

I especially appreciate that the juice container includes measurements on the side.

I love that all the detachable components are dishwasher-safe on both the top and bottom racks.

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