Companies are often asked to drive business value while simultaneously supporting their communities. In my experience, both goals can be accomplished at the same time. We see it happening in multiple industries.

HP, for example, has connected its social impact efforts directly to its mission of helping people succeed through technology. Through its Future of Work Accelerator, the company supports nonprofits that expand access to digital tools, workforce training, and economic opportunity. The initiative helps more people develop the skills needed in today’s economy while strengthening the broader ecosystem of future workers and entrepreneurs, as well as technology users.

FedEx has taken a similar approach through its Entrepreneur Fund and Boost Camp. Small businesses make up a significant portion of the company’s customer base, and the program provides entrepreneurs with funding, mentorship, and business training to help them grow and scale their ventures. In doing so, FedEx supports local economic growth and job creation, along with small business success. At the same time, FedEx helps bolster the network of businesses that rely on its shipping and logistics services.

These efforts share a common thread: They create programs that benefit individuals and communities in need while advancing company goals.

As NBC celebrates its 100th anniversary this year, we also have an opportunity to make a difference. We challenged ourselves to come up with an innovative way to honor our legacy while investing in the future of the creative industry.

As a media and entertainment company, our social impact efforts are naturally focused on helping the next generation of storytellers build skills, gain meaningful experience, and develop their craft.

Source link