Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. 

Some of the most impactful and helpful journalism Inc. and Fast Company have published this year has its roots in our editorial archives.  

Two recent Fast Company projects, Personal Brand Special Report and Managing a Personal Brand: Fast Company’s 196-Point Guide for Leaders, were inspired by “The Brand Called You,” a classic 1997 cover story by Tom Peters that introduced the notion of personal branding.  

Meanwhile, in August Inc. published the Inc. 5000 list of the fastest-growing privately held companies in America and a package of powerful stories. The notion of ranking and spotlighting the contributions of growth companies goes back to Inc.’s earliest days, staring with the Inc. 100 in the 1980s, which later expanded to the Inc. 500 and then the Inc. 5000. 

For both newsrooms, their archives are not simply a record of what came before. They are a starting point for deciding what readers need now. 

“As provocative as ‘The Brand Called You’ is, its mission is to motivate readers, not equip them with the tools to build a strong personal brand,” says David Lidsky, head of editorial strategy for Mansueto Ventures, the parent company of Fast Company and Inc.

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