Most of those games are unpopular, with 10 or fewer reviews from gamers.

Steam, the digital marketplace for PC games from game studio Valve, has hit a major milestone, sparking pushback from parts of the gaming community: Approximately 50% of new Steam games in October were made with the help of AI.

This underscores a growing trend in gaming, where more games are made with some form of AI assistance — specifically, generative AI, which developers have used to generate code, art assets, voice lines and more. Developers are adopting the technology in increasing numbers.

The numbers come from a Reddit user who goes by Ploz, and who used Steam’s publicly available data to see how many newly released games relied on AI in some capacity. This was possible because of Valve’s AI disclosure policy for newly released games, which requires developers to state whether they used AI in making their game. The disclosure is part of the storefront’s publicly accessible records, allowing anyone to view it.

The data is a snapshot of the tidal wave of AI-made games flooding storefronts, most prominently Steam. But crucially, Valve has chosen not to limit this flood, washing its hands of the problem and leaving gamers to fend for themselves in finding quality games. Developers had already been struggling to get their games noticed, and Valve’s limited curation seems completely unprepared for the firehose of AI-made games churned out on an increasing scale.

Valve implemented the AI disclosure policy in January 2024 to increase developer transparency.

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