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Google’s new Universal Cart tracks prices on items you want now – plus 3 other tricks

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Google’s new Universal Cart tracks prices on items you want now – plus 3 other tricks

Google unveiled two new shopping tools ahead of the holiday buying season. Here's what to know.

October Prime Day kicked off the early holiday shopping season last week, and now Google is introducing new tools for online shoppers. Google’s latest tools use Google Search data and AI-powered item organization.

Google’s new When to Buy Guide and Universal Cart may help alleviate the stressful holiday dilemmas we see year after year by advising you when certain items are discounted and saving your items from different retailers in one place, respectively.

Today in the US, Google is rolling out Universal Cart across Google Search and in the Gemini app. Google previewed this feature in May: an intelligent shopping cart designed to serve as a shopping hub on Google. The cart can organize shopping, track items across retailers, keep you on top of promos, and make checkout effortless.

Google’s Universal Cart lets you ditch open tabs and endless screenshots. The cart can save your progress across Google, so you’re never starting from scratch. Every time you save a product to your cart via AI Mode in Search or the Gemini app, it will be waiting for you when you return or decide to check out.

Google’s cart is built on the 60+ billion continually refreshed product listings via Google’s Shopping Graph. This means that you can get notifications about price drops or restocks without doing any extra work — Universal Cart is continually checking for you in the background.


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