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Google Opens Connected Apps Preview For AI Mode & Gemini via @sejournal, @MattGSouthern

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Google Opens Connected Apps Preview For AI Mode & Gemini via @sejournal, @MattGSouthern

Developers can apply to bring apps into AI Mode and the Gemini app, and Google's policy bars misleading descriptions meant to get an app picked.

Google opened a preview of its Connected Apps Platform. Developers can apply for access, and apps Google approves can run inside AI Mode in Search and in the Gemini app.

Google announced the platform on Oct. 28. Robby Stein, VP of Product, Google Search, posted on X Thursday that Google “just opened the public preview.”

When I covered connected apps coming to AI Mode in July, Google hadn’t said how an application gets added to the group of applications that AI Mode could pass work to. Developer documentation has been made available and outlines the path as well as what the policy for the platform is regarding how one app can try to get selected over another.

The developer connects their application to the platform via a remote MCP server (MCP stands for Model Context Protocol, which is the open-standard communication protocol used by AI models in conjunction with external tools) or through AppFunctions, referred to as Android MCP by Google. Google states that using an MCP server provides access to Gemini and Search users on web, Android, and iOS, while the Android MCP route provides access to Gemini users on Android.

The registration process occurs via Google Connected Console. Upon registering the developer will select a category for each of their applications, which establishes the minimum capabilities that the application must have and cannot be altered after registration, according to the Prerequisites Page .


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