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Google Ads Tests Asset Activity Page With Weekly AI Insights via @sejournal, @MattGSouthern

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Google Ads Tests Asset Activity Page With Weekly AI Insights via @sejournal, @MattGSouthern

Some Google Ads accounts show an Asset activity page that uses AI to deliver weekly insight cards on ad creative, including headline ideas to test.

Some Google Ads accounts are showing a beta page called Asset activity, which gives advertisers weekly insight cards about their ad creative.

Google Ads practitioner Anthony Higman posted a screenshot on LinkedIn on Nov. 6, calling it an AI feature he likes, and asked whether everyone had it. In his screenshot, the cards suggest new headline themes, point to top-performing headlines and report an increase in searches for legal consultation guidance. The only reply to his post, as of Nov. 9, said no.

When I checked on Nov. 9, I couldn’t find any mention of Asset activity on either Google Ads Help or the Google Ads announcements page.

Asset activity is located in the Assets section of the Google Ads menu (between the Assets report and Videos) and has a Beta label.

The insight cards on the page carry a weekly update label. Each card includes a category, date range, headline and View details link, plus feedback options.

In Higman’s screenshot, the cards can be filtered by four different categories, named Featured, Asset performance, Asset diversity and Industry trends.

His Asset diversity card is titled “Add financial recovery headlines to attract injured riders” and is marked Oct. 21-27. His Asset performance card is titled “Higher clickthrough rate for top-rated headlines” and contains a section entitled Top-performing headlines.

His Industry trends card reports that the number of search queries related to seeking legal consultation guidance has increased.


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