Walmart-owned ecommerce major Flipkart is reportedly targeting an October-end public launch for its food delivery service, ‘Eat-in by Minutes’, to compete with Eternal-owned Zomato and Swiggy.

The company has expanded its internal pilot in Bengaluru to more than 8,000 employees, according to a TechCrunch report citing people familiar with the development.

National Restaurant Association of India (NRAI) president Sagar Daryani told the publication that Flipkart had informed restaurant partners of plans to launch publicly by October-end and expand to five or six cities by the end of 2026.

Inc42’s queries to Flipkart remained unanswered till the time of publication. The story will be updated on receiving a response.

Flipkart’s food delivery service currently appears as a separate tab on its main shopping app, alongside its quick commerce offering Flipkart Minutes and travel bookings. The company has also deployed a dedicated fleet of delivery riders through its logistics arm Ekart, separate from the riders handling quick commerce deliveries.

For restaurant onboarding, Flipkart is tapping the government-backed Open Network for Digital Commerce (ONDC), while also signing up restaurants directly.

The company is positioning its food delivery service around a lower-cost model for restaurant partners. Flipkart has reportedly proposed a base commission of around 10%, as per Daryani. This is much lower than the 20%-25% commission that restaurants typically pay established platforms, he said. 

However, commissions account for only part of restaurants’ costs on food delivery platforms. Advertising, discounts, and promotions add to their overall expenditure, making the total cost of selling through Flipkart an important consideration for prospective partners.

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