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Ethnic Wear Brand Libas Adds 9 New Stores In Offline Expansion Push

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Ethnic Wear Brand Libas Adds 9 New Stores In Offline Expansion Push

Ethnic wear brand Libas is opening nine exclusive brand outlets (EBOs) across five Indian cities during Navratri, expanding its retail footprint during a key festive shopping period.

The rollout spans high-street locations and shopping malls in Bengaluru, Jaipur, Kanpur, Noida, and Jabalpur. With these nine new openings, Libas now operates 55+ stores across India. The brand plans to add more than 50 stores in FY27, following 28 openings in FY26 and 10 in FY25. 

The homegrown brand offers women’s ethnic and fusion wear, including kurtas, suit sets, sarees, lehengas and contemporary Indian outfits. Its portfolio covers both everyday and occasion wear, catering to a range of wardrobes and celebrations. 

In the women’s ethnic and fusion wear segment, Libas competes with brands such as Biba, Aurelia, W for Woman and Soch.

The new outlets are bringing Libas’ collections closer to shoppers, allowing them to explore styles, fabrics and fits in person while extending the brand’s reach beyond its digital sales channel.

A Faster Push Into Offline Retail

Bengaluru accounts for four of the nine planned outlets at Airport Road, Jayanagar, Commercial Street, and Mantri Mall.

In Jaipur, Libas is opening stores at Pacific Mall and Vaishali Nagar. The remaining three outlets are at Z Square Mall in Kanpur, H&S Mall in Noida, and South Avenue Mall in Jabalpur.

Sidhant Keshwani, founder and CEO of Libas, said, “As Libas enters its next phase of growth, offline retail will be an important lever in expanding our consumer reach and strengthening our presence across markets.


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