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Delta’s free Wi-Fi was just the beginning. The airline has bigger plans with T-Mobile

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Delta’s free Wi-Fi was just the beginning. The airline has bigger plans with T-Mobile

Free in-flight Wi-Fi is nice. So is a complimentary cocktail at 35,000 feet. But Delta and T-Mobile aren’t done finding ways to make their customers happy.

The two companies have spent the past few years building a partnership that gives travelers a few extra reasons to choose Delta and T-Mobile. Now, with the launch of T-Mobile’s new T-Mix wireless plans, they’re already thinking about what might come next.

In an interview with Fast Company, Ranjan Goswami, Delta’s chief marketing officer, and Mike Belcher, T-Mobile’s senior vice president of business development, partnerships and loyalty programs, confirmed that they’re exploring additional perks, including potentially expanding Delta’s offerings beyond SkyMiles.

“We started with Miles, but what else can we do together?” Goswami said. “What do T-Mobile customers want?”

Neither executive was ready to share specifics, but both made it clear that the companies have more ideas in the works.

Announced in October, T-Mix takes a different approach to wireless plans. Instead of giving everyone the same collection of benefits, T-Mobile is letting customers pick the perks they’ll actually use.

The plans, which launch in November, come in three tiers: Standard, More, and Loaded. Prices start at $55, $75, and $95 per month for a single line, respectively, with AutoPay, plus taxes and fees.

Depending on their plan, customers can select between one and three benefits through a feature called Picks. Options include subscriptions and perks from companies such as Netflix, Apple Music, DoorDash, YouTube Premium, and Delta Air Lines.

For frequent travelers, one of those choices is Delta SkyMiles, giving eligible T-Mobile customers another way to earn airline rewards.


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