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Conversational AI firm Gupshup launches agentic AI solution for real estate

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Conversational AI firm Gupshup launches agentic AI solution for real estate

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The solution combines agentic AI with property, inventory and CRM systems to support discovery, lead qualification, sales and post-sales interactions through WhatsApp and voice

Our Bureau Mumbai 4 min read Last Updated : Sep 24 2026 | 3:13 PM IST

Conversational artificial intelligence (AI) platform Gupshup has launched an agentic AI solution for the real estate sector, designed to help property developers manage customer interactions from property discovery and lead qualification to sales and post-sales service.

The solution combines agentic AI, structured workflows and integrations with property, inventory and customer relationship management (CRM) systems. It enables customers to explore properties, ask questions, share their requirements and take the next step through WhatsApp and voice interactions, the company said.

The move comes as real estate companies increasingly use AI for customer engagement, property discovery and lead qualification. AI could improve real estate sales velocity by 30-50 per cent and reduce customer acquisition costs by 20-50 per cent, according to an EY-Parthenon-Credai report released in June.

The technology could also improve workforce productivity by 20-50 per cent and contribute $14-17 billion to the sector’s gross value added over the next seven years, the report said.

Proptech firms are already deploying AI-powered customer interactions on messaging platforms. Meanwhile, developers are using AI-led tools for design optimisation, construction monitoring, procurement and project execution, with some reporting reductions in material waste and construction timelines.

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