Richard Wang, co-founder and former CEO of coding bootcamp Coding Dojo, is launching Idea to Launch, a 30-day program that helps would-be founders turn a startup idea into a working product using AI coding tools and hands-on engineering help.
Nearly four years after selling Coding Dojo to Perdoceo for $70 million, Wang was looking for a way to keep doing work that had a measurable impact on people’s lives. He found it in mentoring aspiring founders.
Wang thinks AI is about to do for software what smartphones did for video. Cheap cameras and cloud platforms gave rise to the influencer economy, and he believes AI will push the cost of building a product close to zero.
“We’re going to create this whole new builder economy that’s about to come in the next three to five years,” he said. “Baby boomers are gifted with cheap housing. I think Gen Z is going to be gifted with a cheap price to build.”
He sees plenty of demand. Citing a Shopify-Gallup study and a Zapier/Harris poll, Idea to Launch says 60% of Americans have a business idea but only 9% launch one. Wang said the reasons people hold back include fear of failure, not knowing how to get started, and not wanting to give up a paycheck or benefits.
Unlike accelerators such as Techstars or Y Combinator, Idea to Launch doesn’t take equity, and participants don’t have to quit their jobs. Over 10 evening sessions, founders get coaching, run customer interviews, build a product with AI tools such as Lovable, Replit and Cursor, and plan a launch.
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