Canva Craft won't be the company's last AI tool. Will creators jump on board?
Canva is going deeper down the AI rabbit hole with the release of its first proprietary AI image model, called Canva Craft. It’s now available globally to all Canva users and is made specifically for designers.
This isn’t the first time Canva has added AI, to be sure. The beginner-friendly design program has been adding AI tools and third-party AI models for years. Its first take on creative AI, Magic Media, debuted in 2023. But Canva’s head of AI research, Stefano Corazza, told CNET that the company’s acquisition of Leonardo.Ai and internal ramp-up of AI research helped bolster its efforts to create its own AI image model, one made specifically for designers. Keeping all the AI tech in-house also helps the company keep cloud costs down and inference time quicker, Corazza said.
Canva Craft is meant for designers, and a big part of that is how the model actually works. The model has a two-stage architecture, the company said in a blog post. That means the model, combined with Canva’s prompt-writing tools, can “reason” before generating a design. The model is trained on Canva’s library, licensed and public databases, and data from Canva users who opted in to training, Corazza said. The result is, ideally, more complex and comprehensive designs.
“[The AI] can actually create a whole plan for how the image is going to look like, all the layout. If you think about designers, that’s exactly what they do right when they create a design,” said Corazza.
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