A year ago, Aura introduced the Aura Ink, the first ePaper photo frame; this device, while not as vibrant as a traditional digital photo frame, had the advantage of letting you hang it on a wall — no power cord required — for up to three months at a time without needing to be recharged.

The company is back with the Aura Ink 10, the first in the second generation of ePaper style photo frames. This frame can show more colors, and at $349, is also less expensive, albeit still well above some of the best digital photo frames. So, is the premium worth it?

The Aura Ink 10 went on sale on November 10, 2026, for $349 at Aura's website. It’s offered in just one size, and with just one matte color (black). The original only came with a white matte; I wish the company offered both options.

The frame itself is very thin, at a little less than an inch, and comes with both a stand for placing it on a table, as well as pins so you can mount it on a wall. Three buttons sit inconspicuously on the back edge of the frame, and let you switch photos and get the frame ready to go. Overall, it’s a very subtle design, and it’s unlikely that anyone would recognize it as a digital frame at a glance.

The Aura Ink 10 uses an E Ink Spectra 6 display, which can produce nine colors (black, white, red, yellow, blue, green, off-white, mustard yellow and orange), up from six on the original Aura Ink.

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