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Apple’s HomeView is just the latest threat to online recipe writers

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Apple’s HomeView is just the latest threat to online recipe writers

When Apple revealed the HomeView to the world, it did so with an unusual ad for the company: Instead of pristine, polished tech in immaculate rooms, it's a three-minute look at the messy, frantic morning routine of a family of five. Apple's new smart display sits in the center of the chaos on the kitchen table, helping the family check their calendars, send messages, and pull up a French toast recipe in seconds, with simple, step-by-step instructions.

The HomeView is just the latest in a long line of websites, browser extensions, and smart home gadgets with the same promise: that it can take an online recipe and strip it down to the essenti …



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