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Apple Pro and Tell event: Everything announced so far, from iPad Mini to musical AI assistant

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Apple Pro and Tell event: Everything announced so far, from iPad Mini to musical AI assistant

John Ternus has been busy since taking over as Apple's new CEO on Sept. 1. Two weeks after the company's "Welcome Home" smart home launch, the company is hosting the "Pro and Tell" event in Los Angeles today. Apple is widely expected to release a new MacBook Pro model with an OLED touchscreen at the event, and Ternus is teasing it on X.

However, Apple surprised the tech world by announcing a bunch of new products ahead of the event, including a new iPad Mini, M6 Mac devices, and updates to Apple Creator Studio, the company's subscription bundle of creative apps.

While we await the rumored MacBook Pro OLED model, here's everything Apple has announced around its "Pro and Tell" private event so far.

The headline product is the 14-inch MacBook Pro, which gets M6's 12-core CPU. Apple says M6 features the world’s fastest CPU core. Apple claims the 12-core GPU is up to 30 percent faster for graphics and up to 25 percent faster for AI workloads than the M5, while the Neural Engine is up to 1.9x faster. Owners of an M1 model could see bigger jumps: Apple cites up to 11x faster graphics and up to 13x faster AI performance.

Apple's AI benchmarks are the more telling numbers. It says LLM prompt processing delivers a first token up to 1.3x faster than the M5 model, with similar gains in Blender rendering and Xcode builds.

Battery life is rated at up to 24 hours, which Apple calls the longest ever in a Mac, and fast charging reaches 50 percent in 30 minutes with a 96W adapter.


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