Apple's intelligent assistant Siri has been an early success for the company, but in recent years it became a pain point as it lagged behind far more capable large language models such as OpenAI's ChatGPT. The company significantly improved Siri this year, rebranding the whole system Siri AI, but it's still not quite there yet.
This might change next year. According to Bloomberg's Mark Gurman, Apple's new CEO John Ternus is "pressing" Apple's software chief Craig Federighi to turn Siri into an AI agent that can take actions autonomously and perform a variety of tasks for users.
Bloomberg's report goes into the intricacies of the relationship between Ternus and Federighi, with the latter described as being an AI skeptic, while Ternus pushes for a more progressive approach to AI.
Bottom line for users is that Siri AI, while far more capable than last year's Siri, still isn't the type of assistant that you can just throw a bunch of (complex) tasks at and get back results. But next year's version should get a couple of advanced capabilities that will make it a powerful rival to other AI agents. The most important among these is the ability to tap into apps (both Apple's and third-party apps) and perform actions within them. Examples include asking Siri to book a table or order food, with the assistant autonomously performing the task through a service such as OpenTable or Uber Eats.
Siri should also get more precise control over Apple's own apps; for example, it could go into the Photos app, edit a photo, and then share it with someone, all on its own.
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