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Apple Just Declared War on Smart Home Security

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Apple Just Declared War on Smart Home Security

Starting this December, Apple’s unleashing its own version of the smart home. We saw what’s in store with our own eyes.

Apple’s “Welcome Home” event on Tuesday marks a significant shift for the brand and the new HomeView smart display was only the beginning. For years, the company has been slow to embrace the smart home. Small partnerships, such as the LG Circle security camera, were little more than Apple dipping its toes into the pool and most fizzled out. Now that’s changed, and the move will likely affect other smart home lines in the near and distant future.

This first-of-its-kind Apple lineup includes a much more comprehensive partnership with LG to produce multiple smart security cameras, plus a smart lock with a design I’ve never seen. There’s plenty of new stuff for us to test, and it all shares a bit of Apple’s signature style, with designs made for ease of use and quick setup. You can practically hear other home security brands taking notes.

“Apple Home Collection makes it easy to choose smart home accessories with confidence,” said Matthew Costello, Apple’s vice president of hardware engineering, on the announcement page. “Working closely with industry leaders LG Electronics and Schneider Electric, we designed every accessory to work seamlessly with Apple Home, so managing your home is simple, reliable and private.”

Apple is making its biggest play in the smart home world, but what really stands out? Here’s what caught my eye from the event, and what makes these upcoming products so, well, Appley.


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