Amazon has an all-new lineup of tablets ready to tempt you this holiday season, and for once, you might actually want to buy them. While the company has tried in previous years to make an upmarket play for relevancy in the tablet space, these new Alexa Tablets — RIP “Fire” — have the one thing everyone’s wanted for years: actual Play Store support.
Yes, a decade after ditching the “Kindle” branding in its tablet lineup, Amazon is ditching the Fire brand entirely for its new lineup of iPad competitors. That’s not me trying to write off its Android-powered rivals; rather, the sizes and designs all make for devices that, frankly, look like iPad knock-offs. Alexa Tablets come in three sizes: an 8-inch entry-level iPad Mini competitor, an 11-inch base iPad-esque slate, and a 12-inch “Pro” model that looks to be the most unique of the bunch. They’re all designed with aluminum bodies and, despite being much more expensive than the Fire tablets they’re replacing, still manage to undercut most of the market.
7-inch 60Hz Alexa Tablet 8 features 4GB of RAM, up to 128GB of storage, and comes in graphite, rosette, and teal, while the 90Hz 11-inch Alexa Tablet 11 features 8GB of RAM, up to 128GB of storage, and adds matcha and amethyst to the mix. Both run on a MediaTek 8189 8-core processor, a relatively recent chipset that appeared in a handful of seemingly-unreleased ChromeOS devices over the past year or so, before landing in these budget tablets.
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