Amazon has released digital photo frames in the past, but this latest one is its first photo frame that comes with built-in Alexa. The appropriately named Alexa Photo Frame features a 10-inch high-definition anti-glare touchscreen set against soft-white matting and real wood to make it look like an ordinary photo frame at first glance. Its display has a semi-matte and anti-glare finish to make images look like actual prints rather than digital photos. It also senses ambient lighting levels so it can automatically adjust the screen brightness.

The frame takes images from Amazon Photos, which you can use for free photo storage if you're a Prime member. Amazon says Alexa+ can pick the best available images among the ones you have stored on the service. It can make sure to show images where you're smiling or where the lighting looks right, for instance, or match the season you're in. For October, it can show images of your family in Halloween costumes from the previous year. And it can also recognize screenshots and receipts, so they won't be displayed on the frame.

You'll be able to choose a specific person or people to feature on a frame, if you want certain frames to focus on them instead of drawing from a larger pool of images. Once you've chosen the subjects for a frame to focus on, their images will automatically sync and be added to the device's rotation as you take new ones. Amazon says that means "Grandma can see the latest pictures of the grandkids right away," but we still suggest being careful with the pictures you keep on Amazon Photos if you're syncing them with a frame you're giving away as a gift.

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