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Amazon Launches a Digital Picture Frame. It’s Both Clever and Classy

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Amazon Launches a Digital Picture Frame. It’s Both Clever and Classy

The frame, available in real wood finishes, is the first-ever with Amazon Alexa built in and offers unlimited storage for Prime members.

Amazon just dropped its first-ever digital picture frame, right in time for the holiday gifting rush, along with a whole batch of new Echo-based gadgets. We got a peek at the Alexa Photo Frame at a launch event in New York, and it has a few neat tricks and design touches you won’t find on most frames.

The big standout is that the frame syncs automatically with Amazon Photos and picks out the “best” shots for you, so you’re not stuck watching all 300 photos from your upstate leaf-peeping trip on repeat. We love the idea, but we haven’t tested it yet, so we can’t say how well it curates.

Amazon’s frame, which comes with unlimited storage for Prime members, is the first with Alexa built in, so you can ask to see photos of certain people, places or events.

“Alexa, nobody believes me that I met Dolly Parton at Costco; please bring up the selfie,” is one example for locating photos.

You can also use AI-style prompts to create a specific slideshow, such as “show pictures of the kids” or “absolutely no pictures of the kids, please.” 

We’ve tested generative AI frames before, and most left us wanting more. SwitchBot recently came out with a second-gen AI frame model, but we haven’t seen anything like this Alexa hybrid approach before, which makes us really want to try it out.


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