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Amazon Alexa Tablet 12 Pro hands-on: Taking aim at the iPad Pro for less than half the price

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Amazon Alexa Tablet 12 Pro hands-on: Taking aim at the iPad Pro for less than half the price

When it comes to tablets, only a few names are left standing: iPads, Galaxy Tabs, Surface and Fire. Amazon's Fire tablets have acquired a bit of a cult following, thanks mostly to the value they deliver for their relatively low prices. So it's a bit of a risky move for the company to announce today that it's completely replacing that line with a new family of Alexa tablets. The good news is, you'll still find the new 8-inch and 11-inch models fairly comparable to the Fire HD 8 and Fire HD 10. And the (probably) better news? The new Amazon Alexa Tablet 12 Pro looks set to take on the iPad Pro.

The 12-inch device starts at $499, with a more premium variant going up to $549. At that price, the latter version comes with 16GB of RAM and a texturized screen that the company calls a "nanomatte" display. It's powered by a 4-nanometer 8-core processor by MediaTek (specifically, the Dimensity 8400) and has some powerhouse display specs. It can refresh at up to 120Hz, has a 3:2 aspect ratio and a pixel density of 280ppi. It also has four speakers onboard with Dolby Atmos support for a surround sound-like experience, along with a promised 16-hour battery life. And as its new name suggests, Alexa is deeply integrated into the tablet's interface. I'll get into how all that felt in person in a bit.

I was able to speak with Panos Panay, the company's head of devices, Alexa and Leo this week, along with a couple of reporters.


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