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Adobe Firefly AI Assistant can now take on recurring tasks for you

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Adobe Firefly AI Assistant can now take on recurring tasks for you

The company is also bringing an agent to the Premiere mobile app.

Few companies have embraced artificial intelligence quite like Adobe. Between Photoshop, Premiere and Illustrator, the company has brought its Firefly assistant, and other generative AI features, to much of its Creative Cloud suite. Adobe is showing no signs of slowing down. At its Max conference in Miami today, the company announced a significant expansion to Creative Cloud's agentic capabilities.

To start, taking a page from Anthropic and OpenAI, Adobe is dipping its toes into the world of proactive agents. An updated version of its Firefly AI Assistant can now carry out multi-step tasks. When you give the AI Assistant a job, a new planning mode allows you to review and edit the agent's proposed workflow before giving it approval to move forward. You can also select a specific model to orchestrate the tasks or leave that decision up to Adobe's software. At the same, the company is giving users more fine control over a few different customization options. For example, you can now define colors and brand guidelines that will apply across projects the assistant takes on for you.

In addition to making AI Assistant more capable, Adobe is also previewing new always-on agents that can take on recurring tasks for you. In a preview the company shared with Engadget, it demoed a user prompting Firefly AI Assistant to sort through footage as it was being uploaded to a project. The assistant offered to organize the raw files, automatically apply LUTs and clean up audio, as well as back up the files, which the user approved in the new planning mode.


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