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A Brief History of the Cybertruck Exploding, Sinking, and Sucking

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A Brief History of the Cybertruck Exploding, Sinking, and Sucking

The Cybertruck’s days are numbered. Tesla CEO Elon Musk announced last week that the company was winding down production of the vehicle and clarified Monday that the last ones would roll off the line in about eight months.

It’s been a rough road for the Cybertruck, first announced in 2019 and finally released in late 2023. Musk has tried to use a number of different excuses for why the Cybertruck is being discontinued, including everything from “opportunity cost” to a shortage of talent to actually produce more than one type of vehicle at a time. But it seems few people actually wanted to own what became a symbol of far-right extremism and midlife crises.

Musk insists the Cybertruck didn’t suffer from weak sales, though that’s clearly a lie. Electrek and Cox Automotive estimate that Cybertruck sales in the U.S. fell from just 14,416 in the third quarter of 2024 to 3,519 in the first quarter of 2026 and 3,744 in the second quarter of 2026.

The Cybertruck suffered from a number of recalls, but those often weren’t even the most embarrassing issues. The unveiling in 2019 was arguably the most cringe-inducing product launch of the century when Tesla’s lead designer, Franz von Holzhausen, tried to show off the Cybertruck’s “armored glass” by hurling a heavy steel ball at it.

Before the Cybertruck was unleashed upon the world, Musk himself was the only one who could drive one.

In Dec. 2019, Musk went to dinner in Malibu, California, at a place called Nobu, and paparazzi captured the CEO showing off the Cybertruck prototype.


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