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YouTube announces GTA VI activations

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YouTube announces GTA VI activations

The platform will host a 24-hour global gaming livestream event on the day the video game launches and offer limited-edition digital gifts.

YouTube's looking to tap into increased creator interest around the launch of the latest Grand Theft Auto game, with the platform set to host a continuous, 24-hour launch day livestream for GTA VI that will feature a range of top gaming creators.

The global-scale gaming stream will be promoted in the app and users can tap on a custom GTA VI-themed YouTube logo on the homepage to view the stream.

The stream will offer a showcase of gaming creators as well as a look at the new game. It will also provide fans with a means to link into the broader community excitement surrounding the launch.

In addition to the streaming event, YouTube is launching limited-edition, game-themed digital gifts, “including iconic animations like Wanted Stars that pop up directly on screen during streams,” the company said.

It’s also added a “GTA: Visit Vice City” Shorts Effect, which will enable Shorts creators to depict themselves within the game world. Users will also be able to access the GTA VI soundtrack on the YouTube Music homepage throughout launch week.

YouTube also published a new Culture and Trends report exploring the rise of GTA-related content across the app.

Gaming culture has played a major role in the rise of YouTube, with gaming and gaming-related creators always featured heavily among its top channels.

The GTA series, in particular, has prompted a heap of YouTube content, with the platform claiming that videos related to the series have generated more than 900 billion views in the app.


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