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LinkedIn launches CTV ads in the UK

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LinkedIn launches CTV ads in the UK

The company said that its connected TV ads are 2.6 times more likely to reach B2B audiences than other CTV options.

LinkedIn announced an expansion of its connected TV ad offering, with U.K.-based businesses now also able to launch CTV campaigns.

LinkedIn’s CTV ads let advertisers activate video campaigns that will be displayed on their audience’s home TV sets via a range of display partners.

For the U.K. market, LinkedIn is partnering with LG, Paramount+, Titan OS and others.

LinkedIn advertisers will be able to launch CTV campaigns via LinkedIn Campaign Manager, with LinkedIn’s system able to present ads to “eligible viewers watching ad-supported streaming TV across participating publishers,” per the company.

LinkedIn launched CTV ads with U.S. advertisers in April 2024 as another means to tap into rising video consumption trends and expand campaign reach beyond its app.

LinkedIn also shared research highlighting the value of CTV ads in reaching relevant audiences.

According to the company, 81% of global B2B CMOs have indicated that video is helping to increase the sales cycle and drive impact. In addition, people who saw a brand’s CTV ad first cost that brand 30% less to convert into sales leads.

LinkedIn also noted that its CTV ads are 2.6 times more effective at building brand awareness among B2B audiences than other CTV options.

The expansion of LinkedIn’s CTV offering will facilitate more opportunities, helping to extend marketing pushes beyond the app.



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