Friday is almost here! Before you unplug, here’s one last round of insights and updates. Whether you read them now or save them for later, you won’t want to miss these.
OpenAI is retiring custom GPTs on December 11, and when that happens, GPT links stop working. If you've been using a custom GPT as a lead magnet, that's a real problem. Your GPT's instructions can move into a Skill, which stays private, or a plugin, which starts private and needs a separate approval process to go public, with no guarantee that it will go public.
The better move is ChatGPT Sites, and it's not just a replacement. It's an upgrade.
A Site is an interactive web page that ChatGPT builds and hosts for you. Feed it the same knowledge your GPT ran on, and a public Site is open to anyone with the link. No ChatGPT login required, which means one less hurdle between prospects and your expertise.
A GPT drops people into a blank chat box and hopes they know what to ask. A Site flips that. You tell ChatGPT to make the page interactive, the visitors answer a few targeted questions about what kind of business they run or what they're stuck on, and the Site delivers results shaped to their answers. Think quizzes, assessments, calculators, and recommendation tools.
Sites is in public beta on paid ChatGPT plans, so you can start building today.
Want to see how it's done? We walked through creating your first Site and much more in our recent session replay, Rediscovering the True Potential of ChatGPT , available instantly when you join the AI Business Society .
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