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Tubi reveals ten shows led by TikTok stars as part of incubator program

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Tubi reveals ten shows led by TikTok stars as part of incubator program

Earlier this year, Tubi announced its intention to launch original programs alongside some of the biggest stars on TikTok. Seven months later, that initiative is coming into focus.

The Fox-owned platform defined by its ad-supported video on-demand (AVOD) model has revealed the first slate of shows that will emerge out of its Creatorverse Incubator. That was the name Tubi gave to a partnership with TikTok built around long-form content. Now, as Tubi moves forward with its incubator, it is spreading its creator push across an eclectic variety of formats, genres, and tones.

The programs developed through the incubator include an animated superhero comedy (Lynnell Jones Jr.‘s Feeling Super), a gender-bending dating show (Kai Cameron‘s Kai Picks the Guy), a film-inspired horror show (Allie Tran‘s Scare Tours), and a Down Under travelogue (Marc Sebastian‘s A Great Australian Gay Sidequest). Among the ten shows greenlit by Tubi, 12 notable TikTokers are getting top billing.

TikTok helped Tubi identify creators who are ready to develop their own long-form shows, and it is expected to use its Spotlight product to promote the resulting Tubi originals. In a statement, TikTok Global Head of Entertainment and Microseries Dawn Yang highlighted the “unique perspectives” that will get serial opportunities through the Creatorverse Incubator.

“The creators we’re working with have built a following, a point of view, and a body of work that people come back for,” added Tubi VP of Creator Partnerships Kudzi Chikumbu, who is a former TikTok exec.


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