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Top 5 Branded Videos of the Week: Is this thumbnail culture?

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Top 5 Branded Videos of the Week: Is this thumbnail culture?

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for t he ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.

MrBeast leads the charge this week with an…interesting…thumbnail and Airrack at his heels. Then we’ve got a little skincare, a little spooky season, and a long-form look at the science of our sun.

#1 Eat Everything In A Grocery Store, Win $1,000,000
Channel: MrBeast
Brand: Google Fitbit Air, Kizik, iFit, Good Ranchers
Views: 255,794,891

Anyone else getting Shallow Hal flashbacks? Except instead of Gwyneth Paltrow in pounds of prosthetics, we have a digital (or AI?) fatsuit for Jimmy Beast.

But don’t let that fool you: As usual, MrBeast isn’t actually participating in his video’s super-lengthy challenge. It’s four contestants who have to spend 190 days eating their way through an entire grocery store’s worth of food while separated from their homes, families, and friends. Hopefully that’s worth the million-dollar prize to them…….if they manage to win it.

MrBeast and Google have a major ongoing partnership , so we’re not surprised to see him hawking its Fitbit Air in this video.


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