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TikTok says yes to more creator-led microdramas from Made By Us and HOORAE

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TikTok says yes to more creator-led microdramas from Made By Us and HOORAE

As you probably know, “microdrama” is the current format du jour for everyone hoping to make a buck in the entertainment industry, from Hollywood studios to major social media platforms.

That includes TikTok, which just announced a new microseries-focused partnership with production company Made By Us Studios.

The studio describes itself as a “first-of-its-kind, Hollywood-grade studio designed for the creator economy and powered by creator management company MADE BY ALL,” and it’s already pulled in creators Hannah Stocking and Adam Rose to star in two TikTok- and PineDrama-exclusive microseries.

“Micro-series are pioneering a new language of storytelling,” Dawn Yang, TikTok’s Global Head of Entertainment & Microseries, said in a statement. “We’re thrilled to partner with MADE BY US on a slate that puts creators at the center, alongside established producers and industry talent, to tell stories designed for the feed from the start. This is an exciting step forward in our continued investment in the next generation of premium vertical storytelling on TikTok and PineDrama.”

TikTok and Made By Us’ first two series are “romantic revenge thriller” Player and a “genre” microseries called The Knock, per TikTok. (What genre? We’re assuming horror.)

Player stars Viner-turned-YouTuber-and-TikToker Stocking (who already established herself in the world of microdramas ), and The Knock stars TikTok comedian Rose. Stocking worked on the story for Player and is executive producing; meanwhile, one of the producers behind The Knock is Spooky Pictures , the same studio involved in A24 ‘s much-booed SCP Foundation film .


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