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TikTok's news audience has stopped growing as Facebook and Nextdoor pull younger users back to local content

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TikTok's news audience has stopped growing as Facebook and Nextdoor pull younger users back to local content

Written by Lucy Hall and reviewed, fact-checked and signed off by a SocialDay editor before publication. Read our editorial standards and corrections policy. Spotted something wrong? Tell the newsroom.

TikTok's share of Americans who get news on the platform stayed flat at 20% in 2026, while its core 18 to 29 demographic dropped four percentage points. The shift exposes a plateau brands should have seen coming and signals a broader realignment towards proximity over virality.

TikTok's share of Americans who regularly get news on the platform is unchanged from 2025 at 20%, according to Pew Research Center's latest survey of US news habits, published this week. That figure sounds substantial until you realise it represents the first time since 2020 that TikTok has failed to add news consumers year on year.

More revealing is what's happening among the platform's core demographic. Among 18 to 29 year olds, only 39% now use TikTok as a regular news source, down from 43% a year ago, reported Tubefilter, which flagged the Pew study. A slight uptick among older generations made up for that Gen Z downturn, masking the weakness at the centre of TikTok's news proposition.

39% of 18 to 29 year olds now use TikTok for news, down from 43% in 2025 Pew Research Center, August 2026

Among TikTok users specifically, 53% said they regularly get news on the platform, down from 55% a year ago. That two-point slide might look minor, but it reveals something bigger: TikTok is no longer converting new users into news consumers at the rate it once did.


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