CONNECT WITH US
Social Media

Social Media

TikTok announces its first European Bestseller of the Year

Social Media Today logo

Published on

Add as a preferred source on Google
TikTok announces its first European Bestseller of the Year

The 2026 BookTok honor went to author Rebecca Yarros’s novel “Fourth Wing” on a list that also included author Rachel Reid’s book “Heated Rivalry.”

TikTok has revealed its European BookTok bestseller of the year for 2026, based on in-app discussion and in-store sales.

Author Rebecca Yarros was the recipient of this inaugural honor for her novel “Fourth Wing,” with the award based on research conducted by Media Control.

As per the above image, author Chloe Walsh had two books appear in TikTok’s top European bestseller list — “Binding 13” and “Saving 6” —, alongside “Heated Rivalry” author Rachel Reid and “The Mistake” author Elle Kennedy.

The list underlines the genre focus of the BookTok community, with significant community interest in commercial fiction. The platform said it drove 50 million book sales in the EU in 2025.

TikTok has played a significant role in modern books and reading trends, with the platform also releasing the findings of a new report, conducted by Qualtrics, which explored the impact that BookTok trends have had on readers.

Based on a global survey of more than 5,000 TikTok users, the data showed that 4 in 5 readers aged 16 to 39 on TikTok have become more interested in reading over the past few years. TikTok users also said the platform helped them discover new book genres, while 49% of overall BookTokers said that TikTok has inspired them to buy a book or audiobook.

The data reflects the rising influence of TikTok as a driver of cultural trends, with the app becoming a key hub for discovery and connection.


Source link
Related Topics:Social Media

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.