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The Top 10 Ways Small Businesses Are Using AI Right Now, According to Fiverr Data

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The Top 10 Ways Small Businesses Are Using AI Right Now, According to Fiverr Data

Looking beyond the hype? Fiverr data offers a snapshot of how small businesses are really using AI technology.

The work never ends for a small business owner. After they close up shop, they still have to carry out tasks related to their business, like writing tomorrow’s social media posts and answering pending questions from customers. 

Hiring an entire marketing or technology team may be out of reach for them, but leaving the work unfinished isn’t an option either. 

In a Fiverr survey of 6,000 small business owners and entrepreneurs released in May 2025, 77% said they already used generative AI for business, personal needs or both. They were all active Fiverr users. 

More recent data from the company shows where demand for AI expertise is accelerating. Fiverr’s June 2026 Business Trends Index reported that searches for AI-related services grew 278% in Video & Animation, 94% in Programming & Tech and 62% in Digital Marketing. Searches for Claude Code specialists jumped 938%. Those figures compare November 2025 to April 2026 with the preceding six months.

Here are the top 10 ways small businesses are using AI to fill in the gaps right now, according to Fiverr data. 

Small businesses can use generative AI tools for writing tasks like outlining newsletters and drafting website copy. Then they can layer on AI editing services to make the language consistent with their brand. According to Fiverr’s May 2025 index , searches for freelancers who could “humanize AI content” rose 641% over the preceding six months.


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