The new feature is designed to help users get recommendations and information by converting platform comments into overviews.
Reddit is testing a new Reddit Reviews option, which will help users find relevant product recommendations and info in the app by converting relevant Reddit comments into dedicated overviews.
As shown in these example screens, Reddit Reviews will use artificial intelligence to collate information on products, sourcing relevant references from comments and mentions across the app. The tool will then present comments and upvotes in a centralized review format, which should make it easier for users to gather context about a prospective purchase.
As explained by Reddit: “Lived experience shows up across Reddit communities: in r/skincareaddiction, people share what they’ve tried for dry skin, and in r/espresso, baristas and home brewers compare their setups. These exchanges show how a product can work for different people and what tradeoffs they consider. Reddit Reviews uses AI to both organize these conversations where people describe their product experiences, and to surface the nuance, context, and connection to the original conversation.”
Reddit said these reviews may also include images, prices and purchase links when they’re supplied by brand and retailer catalogs.
“To go deeper, people can browse all comments about a product, using topic filters derived from Reddit conversations to focus on their questions,” Reddit said. “Clicking on a comment lets them read the original discussion, ask a follow-up question, or join the community for more advice. For people considering alternatives, the review also highlights products people commonly compare.
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