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Products Come in More Forms Than You Think. Here’s How to Create Value Beyond Your Core Offering.

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Products Come in More Forms Than You Think. Here’s How to Create Value Beyond Your Core Offering.

By treating every touchpoint — from digital interfaces to post-sales support — as a purpose-built product, companies can unlock new opportunities for sustainable growth.

Engaged in the manufacturing of industrial equipment, and as a company owner who gets involved in fundamentally all processes from development to sales and support within our business funnel, my perception of a “product” has evolved into something different from the conventional understanding. Typically, a product is seen as something as tangible as a machine or contained software with a series of integrated functions.

Actually, a product can be as negligible as a button on a machine’s interface, or sometimes, a product can simply be a procedural improvement made for a better customer experience during the order process.

A product can even be a log that lists key events during your conversion funnel for internal review; although customers may not be granted access to it, it eventually benefits them during their customer journey.

Everything and every procedure that happens, is offered, serviced or integrated into the customer journey can be designed and developed as a product.

At the outset of ÉLITER Packaging Machinery‘s foundation in 2021 as a new brand of my family-owned business, our vision was coupled with being positioned in the high-end market by building machines as advanced as those of European brands.

For years since then, I had been holding onto stereotypes regarding what a high-end machine is. I believed that it stood for something of high quality , built with the best materials and an advanced finish, and integrated with advanced electrical and control systems.


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