Written by Lydia Woellwarth and reviewed, fact-checked and signed off by a SocialDay editor before publication. Read our editorial standards and corrections policy. Spotted something wrong? Tell the newsroom.

Some of the strongest social campaigns grow through genuine connection rather than paid reach. Organic or Community-Led Campaign celebrates work that puts audiences and communities at the heart of the idea, creating content and conversations people actively want to be part of.

Whether it's bringing people together around a shared cause, building an engaged global fanbase or finding an idea that inspires participation, this category recognizes campaigns that understand the power of organic social. It's about earning attention, encouraging interaction and creating communities that go beyond a single post or moment.

The winner will be revealed live at the Social Media Marketing Awards USA 2026, 5th November, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!

The social media intelligence platform for people working in social media and the creator economy.

Join free so you don't miss a thing, one email every Friday with practical insight, new free events, conferences, workshops, and opportunities to contribute to a growing professional community.

Source link