Written by Lydia Woellwarth and reviewed, fact-checked and signed off by a SocialDay editor before publication. Read our editorial standards and corrections policy. Spotted something wrong? Tell the newsroom.
For the specialists who go deep rather than wide. Best Use of a Single Platform celebrates work that shows a real understanding of what makes a particular social platform tick.
From its culture and community norms to its algorithm and creative language, the strongest work doesn't simply publish content on a platform; it is built specifically for it. This category recognizes the brands and teams demonstrating real command of a single platform to create work that connects with its audience.
The winner will be revealed live at the Social Media Marketing Awards USA 2026, 5th November, where we'll celebrate the people, teams and campaigns setting the standard for social media marketing. Grab a ticket to attend the event and celebrate together!
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