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One Claude Skill Turns a Campaign Brief Into Finished Canva Designs

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One Claude Skill Turns a Campaign Brief Into Finished Canva Designs

You have a sale starting in two weeks. You open a doc and write the Instagram captions, then the story copy, then the Pinterest descriptions, then two LinkedIn variations. Then you open Canva and start rebuilding the same message as a graphic, one size at a time, for the rest of the afternoon.

Peg Fitzpatrick stopped splitting that work in half. She wrote a Claude skill that takes a campaign brief, writes every piece of copy, and hands back a set of Canva designs she can edit. On this episode, she opens the skill, runs a real brief through it, and walks through what comes out the other side, including the parts she still fixes by hand.

The piece that makes it usable for brand work: Claude never generates an image. It builds a Canva document with editable elements, Peg drops her own photos in, and the finished files download without an AI label attached.

01:22 She will not use AI graphics for a brand she works for

Peg works in-house. The rule she set for herself is blunt: no AI graphics for a brand she is responsible for. What bothered her was not the technology but the sameness. She describes a stretch where three hair salons in her town were all posting what looked like the same green infographic, and makes the point that bad AI design now makes a small business stand out for the wrong reason.

Her way around it came from a distinction most people skip.



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