The company released an overview from creator Tom Shaw addressing public apprehensions about water usage, energy bills and local job impacts.

Meta has continued its PR blitz in support of its artificial intelligence push. On Oct. 8, the company published a new overview of data center myths as it works to counter negative sentiment around its massive infrastructure developments.

In order to fuel its AI push, Meta needs to process increasing amounts of user data, which is why the company is spending hundreds of billions of dollars to build new data centers across the U.S.

But the impacts on regions where these projects are being developed have been significant.

Some regions have reported water contamination and impacted utilities, as well as damage to local infrastructure. Indeed, Time Magazine reported in July that only a third of Americans approve of the pace of data center development. Meanwhile, more than 300 cities, towns and counties have enacted bans or moratoriums on the construction of hyperscale data centers.

Meta knows that this backlash could derail its AI push, which is why it’s been working to counter the negative reports about data center impacts with explainers from its own team about the main concerns with data center developments.

In this latest iteration, creator Tom Shaw addressed three myths about data center development:

Meta is hoping that by addressing these concerns it can lessen community opposition and ensure that it can continue to build its massive data centers without facing negative public sentiment.

Data center concerns have become a political issue, with some candidates using their support of, or opposition to, data centers in order to win support.

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