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Meta expands age detection measures for teens

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Meta expands age detection measures for teens

The company said it’s implementing more tools to help protect young users, and called on competitors to follow suit.

Meta announced on Monday that it’s expanding its use of its artificial intelligence-powered age estimation technology to ensure that more teens are placed into age-appropriate experiences. The move comes amid ongoing global discussions about teen social media restrictions.

Over the past year, Meta has been working to improve its age detection system, which utilizes visual and contextual analysis to determine a user’s age.

As explained by Meta: “We use AI technology to find people we suspect to be teens, even if they use an adult birthday, and place them in Teen Account protections. Since first introducing this technology, we’ve been placing more teens in age-appropriate protections and are encouraged by the results.”

Meta said that this process has ensured that millions of teens across the world are placed into protective experiences, even when teens misrepresent their age.

“We’re continuing to roll this technology out on Facebook and, later this year, we’ll begin launching similar technology globally on Threads,” Meta said. “This expansion builds on our commitments under our recent agreement with 52 bipartisan attorneys general to strengthen how we identify teens and children under 13 on our apps.”

S. attorneys general. By settling the case, Meta avoided a trial, which could have put a spotlight on the harms caused by social media.



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