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Mark Vins’ ‘Reef to Ridge’ premiered at TIFF. Now pocket.watch is on board as its distributor.

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Mark Vins’ ‘Reef to Ridge’ premiered at TIFF. Now pocket.watch is on board as its distributor.

After building brands alongside some of YouTube’s biggest kid-friendly stars, pocket.watch is increasing its presence in the world of film distribution. The creator media company has come on board as the exclusive worldwide distributor and sales agent for Reef to Ridge, a nature documentary directed by Brave Wilderness Co-Founder and CEO Mark Vins.

Reef to Ridge takes viewers to the Galapagos Islands, where Vins and his crew explore unique habitats, encounter endangered species, and discuss the challenges that hinder conservation efforts around the world. The project premiered at the Toronto International Film Festival (TIFF) where it was part of a showcase curated by YouTube. By highlighting projects from creators like Vins and Ziwe, YouTube showed that its biggest draws were ready for Hollywood close-ups.

Enter pocket.watch. By working alongside creators who reach millions of subscribers, the media company has unlocked numerous opportunities both online and off. In recent years, those ventures have included some feature film and TV-style projects. Ryan’s World came to movie theaters with a Titan Universe Adventure in 2024, and some of the internet’s biggest creators joined forces for a variety show called Rabbit Hole, which hit Hulu earlier this year.

watch is solving a problem that has stunted progress for some creators with Hollywood ambitions. Major studios are eager to turn YouTube stars into feature directors , but the distributors attached to those projects have often been film industry firms like A24 and Neon . Meanwhile, creators who eschew traditional distribution can encounter some headaches, as Markiplier discovered when he attempted to bring his video game adaptation Iron Lung to YouTube .


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