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LinkedIn increases user time, members and creator ads

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LinkedIn increases user time, members and creator ads

Platform owner Microsoft’s earnings for the first quarter of fiscal 2027 offered insight in the app’s growth across multiple metrics.

Microsoft posted its FY27 Q1 earnings on Oct. 28, which means that we also get an update on LinkedIn's performance, as part of the broader assessment of Microsoft's family of platforms.

LinkedIn CEO Daniel Shapero shared LinkedIn-specific data points to accompany Microsoft's main report, with Shapero noting that user time spent on LinkedIn was up 15% year over year in the period.

Shapero said that building a platform that’s more relevant and engaging has been a key focus for the LinkedIn team, while also helping LinkedIn members make sense of evolving workforce trends.

On that front, LinkedIn has been looking to improve the quality of its feed. In August, the platform introduced an option to report AI slop, in response to user concerns about the prevalence of AI-generated content.

LinkedIn has also continued to crack down on inauthentic behavior in the app, including engagement pods and paid third-party automated engagement tools. Meanwhile, the app is testing a new Network tab to make it easier for members to engage with people they know. This week, LinkedIn also rolled out new UI tweaks to drive more engagement.

The changes seem to be driving increased user interest and engagement. If LinkedIn can continue to weed out inauthentic posts, that could make all of its elements, including groups, even more engaging.

3 billion in Q4 .



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