A Dallas suburb is getting a finger-lickin’ taste of KFC’s future. If it works here, the whole chain could look and taste different.
If you’re wondering what KFC will look like in the next 10 years, head on over to McKinney, Texas, where the chicken chain just opened a modern prototype restaurant, complete with a slick new design, never-before-seen menu items, merch, and a dual-lane drive-thru.
“To me, this is the comeback plan that we have started all made real in one restaurant,” said Catherine Tan-Gillespie, President of KFC U.S. The gleaming, 3,400-square-foot location off of Eldorado Road reworks all four Ps (product, place, price and promotion) at once.
There’s a lot of firsts going on here. It’s KFC’s first restaurant to serve breakfast, its first with true table service, its first to serve boba tea and cronuts and Krunch shakes, its first with a dedicated Celebration Booth, complete with customizable, digitally enhanced photos that surround you like a mini Times Square.
Not all these additions will make it past this one North Dallas location. “This particular restaurant is showcasing the art of the possible, but it’s not a blueprint. This is the testing ground for us to try those things and see what works best,” said Tan-Gillespie.
One of those tests is simplifying the menu. Every combo at Open House now comes standard with fries, a biscuit, a dip and a drink, no more guessing what’s included from item to item. The goal is to make it easier for customers to understand what they’re getting, and easier for employees to execute without memorizing dozens of variations.
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