Believe it or not, you don’t have to go viral on TikTok every week to make money. 

In reality, creators have a few different ways to earn, from brand deals and affiliate sales to TikTok’s own Creator Rewards Program.

In this guide, we’ll break down how many followers you need for each one, what else affects your earnings, and what brands look for when choosing creators to work with.

For TikTok’s Creator Rewards Program, you need 10,000 followers. Other money-making tools on TikTok have their own rules. For example, you need 1,000 followers to go LIVE, while Video Gifts requires at least 10,000.

If you’re still working your way up to those numbers, have no fear. You can also make money through brand deals, sponsorships, and affiliate marketing.

Understand what matters, decide what to do next, and take action across every social workflow — all from one connected suite.

TikTok’s Creator Rewards Program pays eligible creators for high-quality, original content. It rewards videos based on views, engagement, watch time, completion rate, and more.

The catch is that not every video qualifies for rewards, and not every creator gets into the program.

TikTok began phasing out the Creator Fund in 2023 and replaced it with the Creator Rewards Program.

In this new version, a video starts earning once it hits 1,000 qualified views. TikTok may also add an Additional Reward for content that’s especially well-made or engaging.

Yes, you don’t need 10,000 followers to make money on TikTok .

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